The baseline, simple yet million dollar answer lies in just that one word of the whole question and that is “Attractive”. Yes, attractive. Well when we talk about baseline concepts and seek more knowledgeable and powerful answer to “Why attractive designs are needed for packaging”, we’ll have to dig the bottom shells of our mind.
Attractive designs for packaging are more mentally trigged subjects. Not joking. It’s a proven fact that various designs have varied impact on our state of mind. Our brain responds differently to all the things we see. In 2013, New York Times published an article “Why we love beautiful things” which clearly describes our brain functionality and process to various things we see around us. Moreover, the articles explain why as well as how. The article describes the psychological effects and impacts of different colors, symbols, fonts and combinations and their influence on our mind. You believe them or not but our mind has been developed biologically to respond to various visuals we see today. Understanding the psychological impacts is not so important but its significance cannot be discarded. The nutshell answer to the psychological facts is we always prefer to see and love the things which are beautiful. Why don’t we practice ourselves? Click on the image you like at the first glance (Disclaimer: Don’t think much after seeing)
Kiwi Washing Powder
Surf Excel Easy Wash
Now you have experienced yourself, that why you need an attractive design in packaging!!
When we talk about attractive designs the bottom line answer is to just to attract!! We plan, we design, we attract and we make the sale. Attractive designing is more kind of surgical work with lot of brains in it. This practice of making an attractive design at times begin with a pen and paper for planning rather than just starting with any designing software.
There are many things which come on the table to attract the customers with for product packaging. Right Color combination for the packaging, symbols or in more detail vector elements and images used in the packaging, material used for packaging, Product which needs to be packaged, Other crucial information such as manufacturing date, place, agency, expiry, legal certificates, pricing, etc. With all these things in mind, the head designer and the strategist sit to attract customers with right design and packaging. There are certain things which need to be taken into account, which are esthetical as well as psychological. Such as;
Colour Combination
We are encircled by colors, where we are, we go, we find and see colors, may it be a hoarding, ice-cream, cycle, car, etc. These colors have certain impression on us. According to test of EEG (electroencephalogram), Men and Women both respond differently to different colors.
When different shades of colors pass through our retinas (eyes) to our mind, our mind produces and release a specific hormone which generates various emotions and energy. To read more in detail, visit http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.Y5ME31xBzIU Moreover, Colors respond differently to different age groups, our mood and on different things. So the right color combination has its strong impact on the attraction of the customers.
Symbols
Being the soul of any design, shapes play a significant role in attracting customers from a business as well as psychological point of view. For example, Shapes or symbols including squares and rectangle are primary shapes which come to the attention of any person easily.
Moreover the studies say, Square and Rectangle shapes provide a sense of protection and dependency to a person. With the shapes also come their size and their combination of colors and shades and the implementation of shapes in correct way. To read more on the impact of shapes and symbols follow the link: https://uxdesign.cc/psychology-of-shapes-in-design-how-different-shapes-can-affect-people-behavior-13cace04ce1e
Fonts or Text
Text or fonts of the packaging are the sounds of any design which say everything to the customer without even uttering a single word. They are the real call to action, real storyteller addressing the solution to any need or requirement. Selection, Creation or Implementation of fonts mostly depends on the overall background of the product or industry. Furthermore the size of specific text such as the name of the product that to Product or company’s tagline differs. Just to make you understand the depth of fonts let’s take an example. A good designer uses an in generic font for generic product.
Here the use of fonts is simple yet underlying opportunity for making understand and address about the product. As simple as milk is, its packaging should be. The color combination is major white plus others. With more weightage in terms of size is on the title of the product and less on other details. Now let’s take another example.
Rings a bell? This is the same image which we had shown you in one of our last blogs of why packaging is important for today’s market? (Provide a link of blog 2). Now it’s time to break down its packaging design practically. Here in the product packaging of Stranger & Stranger Spirit No. 13, the designer has smartly used all the important and crucial information as a part of packaging design. The minute or small texts which are not important have been put like newspaper format with the same color combination like an old newspaper. The title or main name of the product has been written in old style matches with the esthetical background of the product which itself is old or historic.
Well, there are many more detail points for designing which you can come to know once you speak to us.
All said and done, all the above reason makes you understand why attractive designs are needed in packaging from psychological view point. Now let’s dive a little from management or business view point.
- To generate higher sales.
- To create product awareness in the market.
- To produce a long lasting impression of the product in the minds of the customers.
- To build a relation with the customers which is sustainable.
- To compete with peers or competitors.
- To make a brand.
- To reduce the cost of marketing or advertising.
- To get easily identified in the market.
- To build reputation among potential dealers, vendors, suppliers and marketers.
Hope you have got a lot of new perspective for your new product packaging and designing. If not then surely get in touch with us to have a clean, astonishing and attractive product packaging.
